Woman relaxing on sofa with her dog browsing on phone. A quiet, genuine moment of discovering the next chapter

Consumer industries moved on.Property didn’t.

The internet changed how we find and advertise homes. The other opportunities were missed.

I looked at everything that happens around that search and asked one question: “If the property transaction was designed today, would it look like this?”

Read how Movi is taking shape

Where the thinking began

Search improved.The move still asks a lot of people.

  1. Illustration: a woman holds up a phone full of listings, trying to explain to the man beside her what she is looking for.
    A buyer sees dozens of listings but still struggles to explain what feels right.
  2. Illustration: a woman on her sofa with her phone, waiting for an update.
    A seller puts their property on the market and finds themselves continually chasing updates.
  3. Illustration: an agent on the phone at his desk, reading a document, his laptop open in front of him.
    An agent might know the full story, but it’s spread across calls, messages, emails and documents.

Everyone sees a different part of the move. Too often, they have to work hard to put those parts together.

I went back to first principles. My answer has become Movi. The experience I’d like to have as a buyer, a seller, and an agent. It’s a working beta. Now I’m inviting you to help shape an even better property experience.

A different starting point

We began with the person, then looked at the process around them.

A move can follow a new job, a growing family, an investment or a change someone has wanted for years. The reason matters. So do the questions people need answered before they feel ready to act.

We started by looking at those questions from each side of the move. What is the buyer trying to understand? What does the seller need to know? Where does an agent’s experience make the greatest difference?

That thinking guides Movi. It also gives us something to test against real life, rather than assuming a neat diagram tells the whole story.

Kevin Martin, founder of Movi, smiling in conversation with a coffee cup in his hand.

Meet the founder

Kevin Martin

Founder

Kevin’s background is in digital strategy and business transformation. Through One Digital Nation, he has worked on technology and operational problems in complex, high stakes industries.

Movi brings that experience to property: taking a complicated process, understanding the people who live and work with it, and building something useful enough to hold up beyond the first demonstration.

I’ve learned that the hardest part of changing a process is understanding what really happens day to day. The exceptions, the workarounds, the conversation someone has to pick up because a system can’t.

I have a working version of Movi. My job now is to put it in front of people who know the Dubai market, listen carefully, and make the decisions that will turn a promising beta into a product they can rely on.

- Kevin

More about Kevin and One Digital Nation
Kevin Martin working at his laptop, a coffee beside him.

Where Movi is today

It’s a working product.There’s still more to learn.

Movi has moved beyond sketches and presentations. A working beta is ready for private demonstration. Core journeys and selected capabilities have been built and tested.

It’s not yet a production platform or a live property marketplace. Some decisions still need to be tested with the people who will use it. Other components will follow once we clarify what’s genuinely needed.

That’s where we’re at. Far enough along to show the work. Early enough to change it.

  • Working beta - available for private preview
  • Market validation - underway with buyers, sellers and agents
  • Production platform - still being shaped
Young woman sitting by a large window, looking out thoughtfully. A quiet moment of imagining the next chapter

Why Dubai?

Dubai is where Movi has to prove itself.

I started in Dundee, Scotland. Then I moved to Dubai. Few people know it, but they’re twin cities.

When I saw the property market here, I knew I had to change my plans.

People arrive in Dubai with different backgrounds, expectations and reasons to move. The property market moves quickly, and the people working in it know the difference between a promising idea and something that works on a busy day.

That makes Dubai the right place to test Movi properly. I want buyers, sellers and experienced agents here to challenge our assumptions while there is still time to act on what we learn.

I hope Movi will eventually serve other markets. First, it needs to earn its place in this one.

The next part is collaborative

A beta shows what works.People show us what’s missing.

Buyers can tell us which parts of finding a home feel useful, and which still leave them unsure.

Sellers can tell us when they need a clearer picture and which decisions are hardest to make from the information they receive.

Agents can take the working beta into the realities of Dubai agency work and tell us where the assumptions hold up, where they fail and what needs to come first.

I’m listening before those decisions become expensive to reverse.

Where you fit in

There’s more to this story than one point of view.

Movi is being shaped with the people who buy, the people who sell and the professionals who help them through it. Choose the perspective closest to yours.